Curso de Competitive Intelligence (Inteligencia Competitiva)

Código CEPADE: COI
Código UPM: CF.05.0515.38

Curso 2015-2016

Presentation:

This course examines competitive intelligence models, functions, & practices; the roles of information professionals in CI, and the management of CI. 

Discussion and practice topics include: intelligence ethical & legal considerations; identifying intelligence needs; research methods, analysis, production, and dissemination; the uses of intelligence; intelligence sources and tools; managing the intelligence function; and the evolution of CI. 

A working knowledge of print and electronic business information sources is recommended. 

In the course outline, learning is achieved through the iteration between reading the documentation provided and performing the tasks of the practical exercises, including case studies, which is nothing other than the application of the old method of "learning by doing" and, beyond, to be teaching with the best method of learning: the simulation of professional practice. 

In this scheme Professor’s role is fundamentally guiding, being the student the one who must discover problems to solve and solutions, while the teacher makes partner when it is required to do so. This course (12 weeks) is broken up into diverse 12 topical segments of one week each. 

VICENTE A. LOPEZ RODRIGUEZ
PROFESOR
Ingeniero Industrial. Doctor en Ciencias Técnicas. Más de 30 años de experiencia como investigador y consultor de empresas. Miembro del Grupo de Investigación “Innovación, Propiedad Industrial y Política Tecnológica” de la ETSII-UPM. Más de 70 publicaciones en revistas nacionales e internacionales. Premiado con múltiples distinciones por los resultados de su actividad en el campo educativo.

Course Methodology:

La metodología Didáctica de CEPADE, es Propia y Única. PPG: Práctica, Participativa, y Global.

Práctica: Se basa en el método del caso.
Participativa: El conocimiento de cada uno de los alumnos se contrasta con los de resto de participantes haciendo el aprendizaje colaborativo a través del Campus Virtual.
Global: Ese aprendizaje Participativo, no sólo se comparte y adquiere con alumnos de España sino también con alumnos de hasta 40 países (aproximadamente el 40% de los alumnos son internacionales).

En el Campus virtual de CEPADE un Profesor-Tutor, mantiene la documentación actualizada, resuelve las dudas, guía el aprendizaje y realiza la evaluación.

Both the whole course documentation and the monitoring of the tutorials along with the final exam will be conducted in English. The level required is Advanced.

This web-based course will be implemented entirely via the Internet with a flexible, asynchronous schedule.

There will be weekly discussions and 3 written assignments. This course is designed to optimize discussion and community so that everyone can bootstrap on each other's knowledge, learning, and analytical abilities.

This course will centre upon regular readings and discussions of the readings, as well as discussions of assigned examples of CI.

Discussions of readings are staggered so that they occur during the week following the week the readings are assigned. This will give everyone a full week to engage with the readings and prepare to discuss them.